Photo credit : BTS Jen Hilton
You’ve just wrapped up an amazing photoshoot, the camera’s been packed away, and the adrenaline’s still buzzing. But what now? A successful photoshoot doesn’t end when the last shot’s taken, it’s just the beginning. The real magic happens after the shoot, when those stunning images become the backbone of your brand’s content strategy.
Here’s how you can make sure your photos aren’t just gathering dust on your hard drive but are working hard for your brand across all platforms.
Organise and review your photos
Before you start firing out images left, right, and center, take a moment to organise. Group your photos based on where they’ll be used, social media, your website, email campaigns, or good old-fashioned print. High-quality visuals will be your best friend, especially for print or large-scale web banners, so make sure each image is up to scratch. And don’t forget any final touches with editing or retouching!
Plan your content rollout
One of the biggest mistakes I see is people burning through all their photos too quickly. Spread the love! Use a content calendar to schedule when and where you’ll post your images. A well-thought-out plan keeps your brand looking fresh and helps you avoid the dreaded "What do I post today?" panic.
Tailor images to different platforms
Not all platforms are created equal, and neither are the image formats. Instagram loves a good square, while your website will need high-res banners. Tailor your images to suit each platform’s requirements, and keep in mind how your audience interacts with each one. A polished hero image might look amazing on your website, but a more casual, behind-the-scenes shot could work better for Instagram Stories.
Repurpose, Repurpose, Repurpose!
You’ve got these beautiful images now let’s make them work harder! That product shot? It can live on your Instagram grid, be cropped for a blog header, and turned into a Facebook ad. Repurposing content across platforms isn’t just smart; it’s necessary. Make sure every image gets its time to shine in different formats.
Don’t forget paid ads
Got some star images from your shoot? Consider using them in your paid advertising campaigns. Ads with strong visuals grab attention quickly, and photos from your shoot can help you stand out. Don’t be afraid to test different images and see what resonates with your audience the most.
Track performance and learn
Once your images are out in the world, keep an eye on how they’re performing. Are certain photos driving more engagement or clicks? Tracking the performance of your content will give you valuable insights into what works best and help you adjust your strategy for future shoots.
Create evergreen content
Some images are timeless, and that’s where the magic of evergreen content comes in. Headshots, team photos, or lifestyle shots that don’t tie into a specific campaign can be used over and over again. These photos become your go-to assets whenever you need content in a pinch.
The takeaway?
Your photoshoot is an investment in your brand, and with the right strategy, those images can serve you long after the shoot is over. If you’re ready to get the most out of your content, we can help you plan a killer post-shoot strategy that works for you and your brand. Let’s turn your visuals into a powerhouse marketing tool.
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